CONBAU Nord – Multichannel Lead Generation for a Major Construction Congress
What stood out most was QDS’s ability to present CONBAU Nord in a way that reflects the quality and relevance of the event. Their digital approach gave our brand more visibility and a stronger image within the construction and housing sector.” — CONBAU Nord
SCOPE OF PROJECT
This project involves developing a digital marketing strategy for a restaurant bar in Madrid , aiming to increase brand awareness, attract more customers, and drive engagement. The strategy includes website optimization, social media marketing, and content creation, along with SEO techniques, online reputation management, and targeted paid advertising campaigns. By implementing this strategy and monitoring key performance indicators, the restaurant bar can effectively promote its brand, attract new customers, and drive revenue growth
Background
Client: CONBAU NordSector: Construction, Real Estate, Urban Development' Event: Annual Industry Congress in Northern Germany Target Audience: Engineers, Architects, Real Estate Experts, Public Authorities
Scope of Work
Increase event ticket sales for CONBAU Nord 2025
Drive targeted traffic to the ticket page
Build brand awareness in the construction and planning sectors
Collect qualified leads for future cooperation and content
The Challenge :
Niche B2B audience with very specific interests
Complex tracking due to external ticket page
Limited brand visibility in early campaign phase
Fluctuating performance during weekend
The Approach :
Google Ads Setup & Optimization
LinkedIn Ads Campaigns (Conversion & Retargeting)
Analytics Setup (GA4, Matomo, UTM tagging)
Content Creation for ads (text, visuals, A/B tests)
Built LinkedIn Campaigns with segmentation (conversion, awareness, retargeting)
Optimized Google Search Campaigns using keyword reports & location targeting
Added UTM tracking to all campaigns for accurate analytics
Designed new creatives for retargeting and testimonial ads
Paused low-performing ads and redistributed budget
Results (as of August 30, 2025) :
38+ qualified ticket leads generated
€1.8K+ total budget spent with continuous improvement
Google Ads CTR: 6.7% (highly above average)
LinkedIn Reach: over 44,000 impressions
CPC reduced by 37% after first optimization cycle
Ticket bookings spiked after retargeting launch
Tools Used :
Google Ads, LinkedIn Ads, Matomo, Google Analytics, HubSpot, Canva, FigmaThe results of our collaboration were compelling. Within a span of six months:
�Improvements Compared to CONBAU Nord 2023 & 2024 :
One of the key goals of the 2025 campaign was to build on the lessons learned from the 2023 and 2024 sessions and implement strategic improvements in performance, structure, and targeting. The following key areas were significantly improved:
✅ 1. Performance-Driven Advertising
2023–2024 relied mostly on organic reach, print materials, and basic Meta campaigns.
In 2025, we introduced structured LinkedIn & Google Ads campaigns, resulting in measurable improvements in click-through rate (CTR) and conversion tracking.
✅ 2. Clear Conversion Goals
Earlier campaigns lacked dedicated landing page optimization and event tracking.
In 2025, the ticket form was integrated with tracking tools like Matomo and Google Tag Manager, enabling precise lead attribution per campaign and channel.
✅ 3. Retargeting Strategy
No retargeting was implemented in previous years.
For 2025, we launched LinkedIn Website Retargeting, reminding previous visitors to complete their ticket purchase — resulting in a noticeable uptick in last-phase conversions.
✅ 4. Audience Segmentation
Earlier outreach was broad and unspecific.
We introduced audience segmentation by job title (e.g., architects, project developers, public officers), region (e.g., Niedersachsen, Hamburg, Berlin), and engagement level.
✅ 5. Budget Efficiency
The 2023/24 budget was used broadly without A/B testing or performance feedback.
In 2025, we paused underperforming ads, redirected budget to high-performing formats (e.g., carousel + testimonial creatives), and reduced CPC by over 30%.
✅ 6. Data-Driven Reporting
Previously, there was no unified campaign reporting.
We implemented weekly KPI reports and strategic review sessions with the client, allowing for agile adjustments and transparent performance tracking.
📈 Measurable Impact
More leads with less spend: Lead cost reduced despite higher ad volume
Better engagement: Higher CTR, lower bounce rate on the ticket page
Greater regional impact: Event visibility expanded beyond Schleswig-Holstein to Berlin, Hannover & Bremen
EMonteur's partnership with Quadra Digital Solutions proved to be a turning point in their digital journey. With a revamped online presence and a robust digital marketing strategy, eMonteur is now poised to dominate both the offline and online realms of their industry.
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